A calmer, better-documented way to evaluate buying, selling, moving, and living in Urbandale.

This pilot homepage is intentionally content-first. It proves that the platform can express a warm editorial landing page without depending on a client-rendered application, remote assets, or a bespoke single-site code fork.

Urbandale in the Des Moines metro

Urbandale works best when a visitor can place it in the broader Des Moines picture: commute patterns, school verification, neighborhood character, parks, and the difference between established resale pockets and newer development areas. This homepage should make those tradeoffs understandable before anyone feels pushed toward a form.

The visitor journey this homepage now covers

• Start with buying, selling, moving, community, or new-construction intent
• Review trust and disclosure language before acting on any market guidance
• Move from editorial guidance to a low-pressure introduction request only when the visitor is ready

What this implementation establishes

• Shared site configuration and content contracts
• A reusable layout and navigation system that can support distinct market journeys
• Static-first output suitable for low-cost hosting
• A separate offline-review build for stakeholder review over file://
• Truthful canonical metadata, review-state handling, and evidence-aware source notes

Community paths worth comparing

Visitors should be able to move from the homepage into a community overview without being forced into a single “best neighborhood” narrative. The pilot now treats Communities as a first-class journey so buyers and relocating households can compare fit, access, and housing style with more context.

How the introduction path works

The call to action remains intentionally low pressure. The site explains what an introduction is for, what it is not, and why a visitor should only use it once their questions are specific enough to benefit from a real handoff.

Why it matters

The first site is not the product. The reusable publishing system is the product. This page exists to prove the shared contract that future markets can inherit while still honoring the real visitor journeys described in UI.md.